We have celebrated the official launch of our latest product – Pinar Choco Labneh at Address Montgomerie, Emirates Hills on Saturday, 9thFebruary. The celebration was enjoyed by guests of all ages who were treated to a day of fun activities including an interactive cooking workshop. Parents and kids were shown demonstrations of healthy recipes they can enjoy preparing together using the newly launched product.

According to a recent report by the World Obesity Federation, Child obesity cases are on a rise in the UAE, affecting almost 15 per cent of its ’20 years and under’ population by 2020. We, a name known for its innovation in introducing new products, are doing our part to help tackle the situation by developing a healthy and nutritious delight for kids to have.

The Pinar Choco Labneh combines the goodness of Pinar Labneh with the delicious taste of chocolate, delivering essential nutrients, energy and guilt free enjoyment not only for kids but for the whole family. With its velvety texture and chocolate hazelnut flavouring, this treat is a great healthy alternative to other chocolate spreads. Produced from 100% fresh cow’s milk, Pinar Choco Labneh is packed with calcium, low in sugar & fat and a great source of protein. Another added benefit is the product being light on calories compared to other chocolate spreads available in the market.

Commenting on the occasion, Mr. Arda Cenk Tokbas, General Manager said, “We are proud to introduce our latest product – Choco Labneh in the UAE market. We are a brand that cares about our consumers and what they want, and we’re always up to date with the latest trends and innovation in the food sector. As consumer demand is evolving particularly towards healthier options, we believe that our latest product which serves as a healthy alternative to a regular chocolate spread will do very well and are excited to see the response we are going to receive in the coming months.”

The possibilities for this versatile spread are endless. Special recipes using the Choco Labneh can be found on the brand’s social media platforms on how to make healthy and delightful treats for all.

Available across the region, Pinar Choco Labneh can be found at major supermarkets across the UAE including Carrefour, Spinneys, Lulu, Waitrose, all Coops and more.