Our History

The much-loved Turkish brand, Pinar has been the quality choice of consumers, and a leader in the food sector since 1973. Launched as a milk and dairy products brand, today Pinar meets various, and versatile consumer needs across the dairy, meat and drinking water segments.

As a pioneer in the food sector, Pinar has a string of proud ‘firsts’ that include the first healthy long life milk, ready-to-serve mayonnaise, cream cheese, frozen meat products, packed turkey products, and the first non-returnable bottled water.

An increasingly competitive environment makes it even more critical for brands to gain consumer appreciation. With every new category it enters, Pinar successfully, and consistently maintains its iconic brand identity. This has only strengthened its prime position in Turkey, and kept it in sync with global trends. With its stable brand love, consumer loyalty, and sustainable profitability, the brand is poised newer segments and markets.

The Yasar Group
Pinar is a part of one of Turkey’s Yasar Group, with its core business in food, beverages and coatings.

Founded by Durmus Yasar in Izmir in 1927 to sell shipping equipment and paint, the Yasar group, runs 20 companies, 24 factories and plants, and 2 charitable foundations with approximately 7,500 employees.

Yaşar Holding Food and Beverage Group operates under PINAR Süt (milk and dairy), PINAR Et (meat products), Yaşar Birleşik Pazarlama (combined marketing), Çamlı Yem Besicilik (feed and husbandry), PINAR Su (drinking water) and PINAR Foods companies. The group also has well known brands in the tissue paper, tourism, farming, energy sectors, and foreign trade.

Rooted in efficient human resources, customer focus, and a robust distribution and logistics network, Yasar Holding offers quality, health, innovation and comfort, with products and services that make a difference.

OUR PRODUCTS

SEE OUR PRODUCTS ON THE MARKET

We’ve been helping people serve up tasty, fresh products with superior quality for decades thanks to Pinar.

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OUR VISION

SEE OUR BIGGER VISION FOR A HEALTHY PLANET

We all have a big job to do because we want to make a big difference.

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