Pinar named as Top 50 Most Chosen FMCG Brand in KSA

Pinar has been named as one of the Top 50 Most Chosen FMCG and Dairy Brands in the Kingdom of Saudi Arabia by Kantar, publisher of Brand Footprint, an annual study into how shoppers buy FMCG and Dairy brands globally.

The double win of prestigious accolades of a Most Chosen FMCG Brand and Most Chosen Dairy Brand is a testament to the pinnacles reached by Pinar in building brand penetration and developing market share. It is a recognition of Pinar’s continued dedication to customer satisfaction and the delivery of quality and innovative products to both consumers, and businesses across the region.

Brand Footprint represents the most comprehensive study of FMCG and Dairy brands across the globe, including 500 brands across 54 countries representing 73% of the world’s population and 89% of global GDP. Its unique Consumer Reach Points metric is based on the underlying drivers of sales – how many people buy and how often – which is why it offers a true measure of brand strength, providing key findings for driving growth and success.

“The Saudi Arabian Market is a prime destination for Pinar products, that have been loved by our Saudi consumers for many years. We are honoured to achieve Top 50 Most Chosen status after a period of continued investment and growth, with dedicated product lines, like our well-known original labneh with improved glass jar packaging, launching exclusively in the Kingdom first.” said Arda Cenk Tokbas, General Manager, Pinar Arabia.

“We are proud to be named as of the Most Chosen FMCG Brands and Most Chosen Dairy Brands, a result Pinar carefully listening to, and meeting the needs of, our consumers in Saudi Arabia. Through sustained strategic growth for over 20 years in the KSA we have navigated local local tastes and demands, a clear reflection of the company’s strong commitment to the Saudi market.”

Pinar has demonstrated long-term commitment to the Middle East, having been present in the region for 35 years, growing sales consistently through both retail and out-of-home channels.

“We look forward to continuing to deliver on our core values of Quality, Innovation and Sustainability. Pinar is not only committed to bringing the people of the Kingdom high-quality products but to support them in living an active and healthy life by meeting their nutritional needs. As we grow from strength to strength, our customers can look forward to our continued dedication to quality without compromise.” concluded Tokbas.