Pinar is part of Yasar Group, one of the biggest Holdings in Turkey. Founded by Durmus Yasar in Izmir in 1927, Yasar group, runs 21 companies, four of which rank amongst Turkey's largest 500 companies, 24 factories and plants, and 2 foundations with more than 7,500 employees. “Food & Beverages” & “Coatings” are the core businesses with well established and widely recognized brands as Pinar and Dyo. The group also has well known brands in the tissue paper, tourism, farming, energy sectors, and foreign trade. Yasar Group delivers its products and services to 200,000 sales points with its 1,500 distributors worldwide.
Yasar Group will continue being a leader in its core businesses, demonstrate its commitment and awareness raising of social responsibility issues, and further develop its role as a global player showcasing its leading brands.
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All our business units strive to quickly and accurately identify the needs of our consumers and customers. Our approach is to be agile, proactive, and innovative in meeting their ever-changing expectations for a better life.
Our approach to operational excellence includes effective use of technology in all areas, lean operational processes, well-defined business systematic, fast and data-based decision support systems. Agility is a core competence we seek in our organization.
Under our “Science, Unity, Success” motto, our people; who are well-trained and experienced, who have a high sense of possession and loyalty, who are open to science-based developments, who value free exchange of information and unity, who embrace participatory management and success-oriented culture, are among our most valuable assets.
Everywhere our operations are located; we are respectful to the social, political, and cultural values. Our actions are transparent and in compliance with all requirements of law and rules of ethics. We emphasize honesty, open communications and fairness in all our activities.
In all our operations, we follow an approach that values the environment and nature while contributing towards creating a better future. As a socially responsible company, we continue our long-standing support for education, sports, arts and culture to further improve the quality of life.
One of the most important criteria of a successful brand is being able to maintain the consistency of the brand identity and to reflect its shared brand values, especially as a company branches out into new activities and looks to diversify into a new range of products. Initially PINAR emerged as a strong brand in the milk and dairy sector. However over time the company has also realized a wide range of accomplishments in other areas of the food industry in Turkey.
These achievements include the development of the first healthy long-life milk, the first ready-to-serve mayonnaise, the first cream cheese, the first frozen meat products, the first packaged turkey products and the first non-returnable bottled drinking beverages. PINAR has always paid the utmost attention to ensure that each item in its wide product range conforms to the PINAR image, as well as enhancing and preserving the brand in its entirety.
Since its establishment in 1973, PINAR is a leading brand in the food industry offering products with the highest quality. Over the years, it has produced an extensive range of products to meet growing consumer demand in the dairy, meat and soft drink sectors. The company closely follows global trends in line with its spectrum of products to maintain its leading market position. In Turkey the PINAR name is known for its innovation in introducing new products to the market.
PINAR has been the first brand in Turkey to focus on the health benefits associated with milk and dairy products. As a pioneer in the food sector, Pinar has a lot of firsts in the sector that includes the launch of first long-life milk, labneh, cream cheese, frozen meat products, packed turkey products, and the first bottled water in Turkey.
Established in 2000, in Dubai, HDF FZCO is the company that is responsible for sales, distribution, and marketing of Pinar products across the MENA region. Always having Innovation, Quality & Sustainability at the heart of the business, HDF FZCO is the creator and leader of Turkish Labneh in the Middle East region and continues to expand its portfolio to address the needs of the consumers. Going beyond the MENA region, HDF FZCO is now exporting to 18 countries, with the achievements of being the 1st Food export from UAE to Israel, 1st cheese export from UAE to Philippines, to Canada and to the USA.
HADAF Foods is the 1st Processed Cheese plant in the UAE and the 1st Greenfield Dairy Investment of a Turkish brand abroad, which was opened in November 2019, at Kizad Abu Dhabi. The factory was completed in 14 months and has a current land of 20,000 m2 with a built-up area 10,000 m2. This state-of-the-art factory is fully automated and uses advanced technologies and producing 30.000 tons of cheese per year, including processed cream and cheddar cheese, mozzarella and labneh with Halal and Kosher certificates. Giving utmost importance to sustainability, HADAF Foods uses 100% recyclable packaging and designed to utilize 30% of its power needs through solar energy. The factory has been designed to expand in the future aiming to be an important food production facility for the MENA region and beyond.
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